The North Face DEI training

March 11,2024

“If you succeed and achieve, it must be automatic. If you fall short, it must be someone else’s fault.” Self

For customers of The North Face clothing store, you get a 20% discount for taking a DEI course. Yes, that’s right! A $400 jacket can be yours for $320 if you take their course. The course teaches you about “equity in the outdoors, White privilege, and systemic racism.”

According to The North Face training, Black people can’t enjoy the outdoors. There is an underrepresentation of Blacks in the outdoors. The outdoors is not equitable!

What a load of crap! Every state and national park I have ever been to is open to all people, and most without fees. One of our local city parks is filled with people of all races, and no fees. Every weekend there are hundreds of Hispanics playing soccer. The park has a huge child playground used by all people. No fees.

So, what is The North Face thinking? Maybe trying to expand its customer base? Did they like the Bud Light fiasco? Same with Ben and Jerry’s or Disney? White people have been carrying their sales for 50 years. Can’t imagine a retail chain offering training which criticizes its major customer base. Fools.

Ironically, The North Face just announced the closing of its San Fransisco Union Square store. No reason given, but many other retailers also closed. Macy’s closed its store, and 400 people lost their job. The local media blames rising crime levels.

Published by bluesage82

I am a retired international business leader, current college professor, historian, macro economist and outdoorsman. I have lived in 7 US states and had long term stays Tokyo, London and Geneva. I have also worked for the US Dept. of Commerce and the State of Delaware Dept. of Public Instruction. I am a native of NY but grew up in VA. My wife and I have 7 children including 2 in-laws.

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